B. Preparatory Actions
B1. Stakeholder Consultation
Previous Life + experience has shown that early in-depth consultation with stakeholders is highly effective in achieving stakeholder support for the project. Consultation creates anticipation of the results within stakeholders, it stimulates discussions regarding the project among stakeholders, it documents the views of the stakeholders and it creates to all stakeholder the feeling of involvement.
The stakeholder consultation activity involves the realization of consulting activities with each relevant stakeholder:
- Local authorities
- Public bodies
- Waste management industry
- Environmental NGOs
- Products manufacturing Industry
- Hotel industry
- Youth organizations
- Educational institutions and educators
It is expected that at least 20 meetings will be carried out with a participation of at least 400 people in total.
During the consultation the project beneficiaries will present in detail the project activities and a structured discussion will be carried out. All the views and ideas of all participants will be recorded for further analysis and consideration. Participants are encouraged to contact the project management team anytime in order to express ideas, concerns or to be informed about the progress of the project.
Action Duration: September 2014- December 2014
B2. Survey to identify public awareness on waste RRR
In order to be able to design a more effective communication and awareness raising campaign regarding RRR, it is essential to have a very good understanding on the current level of relevant awareness by the general public and by the other targeted groups so that gaps and shortcomings can be identified. This project action aims in carrying out activities that will allow for the identification of the awareness level of the target groups.
These activities involve:
- Desktop study of national and EU data regarding the level of awareness of the population in relation to the RRR in waste management.
- The implementation of a public awareness survey on waste recycling programmes and opportunities in order to identify the awareness levels of the population at the start of the project implementation.
Action Duration: September 2014- February 2015
B3. Development of an integrated communication and awareness raising campaign strategy
The main objective of the action is the development and implementation of a national systematic and integrated communication strategy regarding waste management based on the Reduce-Reuse-Recycle (RRR) principle. During this action, the results collected from the previous actions and especially the results of the first public awareness poll will be utilized to develop a communication strategy for the implementation of awareness raising campaign. Strategy sets a target audience for each activity; demonstrates how will be managed, both internally and externally and outlines appropriate channels. The main aim is to ensure effective communication and transparency through a mix of appropriate channels.
This successful implementation of this action will be achieved by:
- Developing and executing a strong advertising campaign.
- Building and creating media exposure.
- Engaging with all stakeholders on a regular basis through a wide variety of existing communication channels - for example, social media, newsletters, events.
- Generating and maximizing BTL media exposure
- Utilising stakeholdersʼ own communication channels for incremental spread of messages
Action Duration: October 2014- February 2015
B4. Development and production of informational material and communication tools
Promotion of RRR must be promoted through a methodology and a set of activities that will not lack scientific accuracy. On the other hand information must be kept simple, accurate and influential. The scientific detail will also reflect the targeted group. This action aims at the development of the necessary informational material to be used in the implementation of the integrated communication and awareness raising campaign strategy produced in Action B.3. The material produced will cover all dissemination and communication activities as presented in Section C of the proposal. The implementation of this action will be spanned throughout the communication campaign and will involve the conceptualization, design and development of each communication tool according to the phase of the campaign it will be used in.
It is expected that the material produced will include (but not limited to):
• Brochures for youth, for the general public and immigrants.
• Advertisements in print and electronic media
• Children's book
• Promotional items (gifts)
• Educational kits for teachers
Action Duration: September 2014- April 2017